Most-engaged social video
Equip’s highest-engagement video content on social.
CPG case study · Creative + production
Our work for Equip Foods.
Partnership results · Reported by Equip
Subscription saves
Equip reported 3× subscription saves from one HXM video.
Lower cost per customer
Reduced cost per customer after HXM video content was published.
Know the customer.
Human stories.
Built to perform.
Featured campaign
Equip Foods × HXM
Created with Equip’s team
A nationwide
product launch.
Alongside Equip Foods’ team, we helped shape the creative, produce the launch film, and coordinate a nationwide campaign with three influencer partners.
- Our contribution
- Creative input · Film production · Campaign coordination
Three influencer partners
Across the country
New York
Montana
Los Angeles
The creative lens
Developed with Equip’s team
Start with the customer
The thinking behind
the creative.
Working with Equip’s team, we connected creative choices to the audience’s values, desired change, and reasons to believe.
Who do they want to become?
What change does the customer want to see in themselves?
What it guides
The emotional direction of the story.
Where does the product fit?
What makes the product meaningful in the customer’s life?
What it guides
The people, moments, and context we choose to show.
Why should they believe it?
What would make the message feel credible to this audience?
What it guides
Whose perspective we feature and how the product is introduced.
Films for Equip Foods
Equip Foods
Documentary-led storytelling
Brand Films
Brand films created with Equip’s team to connect the product to the people, purpose, and process behind it.
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Brand Film 01
Equip Foods
Brand Film 02
Equip Foods
“HXM truly felt like an extension of our team. They were incredibly easy to work with and brought our vision to life even better than we could have imagined. We are already working with them on another project and are so excited to continue the partnership.”
Alyssa Marafino
Equip Foods
A continuing partnership with Equip Foods.
Founder-led
From creative conversations through delivery
The team behind the films
We stay close to the work.
HXM Studios is led by two brothers who work closely with brand teams from the first creative conversation through the final delivery.
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Perry Grone
Founder / Director
HXM Co-Founder
Editor
Have a product worth believing in?