Most engaged social video
Equip’s most engaged social video.
CPG case study · Creative + production
Our work for Equip Foods.
Partnership results · Reported by Equip
Subscription saves
Subscription saves from one HXM video.
Lower cost per customer
Following publication of HXM’s video content.
Customer insight.
Creative decisions.
Campaign results.
The HXM philosophyEquip Foods × HXM
Understand the
customer first.
Before we make anything, we get obsessive about understanding the customer. Not just what they buy, but what they value, what they distrust, and who they want to become. Those insights become the filter for every creative decision that follows.
The customer
Young, health conscious parents who are skeptical of the modern food and supplement industry. They care deeply about protecting their family, understanding what they are consuming, and creating long term health for the people they love.
- LOVE
- CONNECTION
- STEWARDSHIP
- WHOLENESS
- LONGEVITY
- TRUST
They are not really buying protein.
They are trying to build a healthy, connected family.
EVERY CREATIVE DECISION STARTS HERE.
Story · People · Locations · Collaborators · Distribution
01 / The founder and the farmCreated with Equip’s team
Bring the customer closer
Trust grows as the distance between the customer and the source gets smaller.
For skeptical parents, the goal was to make Equip feel like people who share their values.
A founder who stands behind it.
Putting the founder in front of the customer gave the product a person to hold accountable.
An actual farm.
We brought the audience to the source, beyond the packaging, logos, and ingredient claims.
An intentional setting.
Fields, cattle, sunlight, and land reflected the simplicity and wholeness these families value.
02 / The kids launchEquip Foods × HXM
A higher trust barrier
A nationwide
kids launch.
The parent’s question
“Would I trust this enough to give it to my kid?”
Trust grows when people see their own values reflected in someone they already believe.
With Equip’s team, we chose parents whose lives, families, and trusted communities reflected the customer’s values.
Creative input · Film production · Campaign coordination
Three influencer partners
Selected for their family audiences
-
Hannah Bronfman@hannahbronfman1.5M+ FOLLOWERS
New York
-
Shelby Brunn@wildflora.wellness227K FOLLOWERS
Montana
-
Salomé@salomeandreaa497K FOLLOWERS
Los Angeles
2.2M+
COMBINED FOLLOWERS
1M+
IMPRESSIONS
WITHIN 48 HOURS
Impressions are an approximate campaign figure.
“HXM truly felt like an extension of our team. They were incredibly easy to work with and brought our vision to life even better than we could have imagined. We are already working with them on another project and are so excited to continue the partnership.”
Alyssa Marafino
Equip Foods
A continuing partnership with Equip Foods.
Founder led
From creative conversations through delivery
The team behind the films
We stay close to the work.
Two brothers involved from the first creative conversation through the final delivery.
Book a Free Call
Perry Grone
Founder / Director
HXM Cofounder
Editor
Start with your customer.